Why GIS Professionals Fail to Stand Out in the Hiring Process
How to improve your personal brand and get noticed by hiring managers.
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Many GIS professionals have the right technical skills but still struggle to get noticed by employers. Why? Often it comes down to how they present themselves.
A strong CV, clear portfolio, and consistent professional presence can make the difference between being overlooked and landing an interview.
To dig deeper, I asked five hiring managers about what helps (and hurts) candidates in terms of branding and self-presentation. Their insights reveal clear patterns: weak CVs, poor communication, and missing portfolios make it harder for candidates to stand out.
Here are the most common branding and portfolio mistakes — and how to fix them.





